Technology in today’s world of business has revolutionized the way companies interact with customers and market products. Social media is a powerful tool for building brand awareness and reaching customers, allowing businesses to connect, engage, and gain insights into behavior. With the right strategy, social media can increase customer satisfaction, loyalty, and drive sustainable growth in today’s competitive business landscape. This requires practicing social listening, which involves understanding and attentively listening to our audience. 

Social listening is the activity of monitoring and analyzing your brand’s social media platforms, online forums, blogs, and other online sources to gather information and insights about a brand, industry, or topic. With social listening you can track mentions of keywords, hashtags, and brand names, analyze sentiment and other metrics to gain an understanding of how people are discussing and engaging with a particular brand which can provide insights for businesses and organizations looking to understand their audience, track brand reputation, identify trends, and gain a competitive edge.  

 Initially, companies/businesses used social listening to monitor their brand and products on social media. However, social listening became more complex as it got more difficult when user-generated content blossomed on social media platforms and these platforms gained in popularity.  

Companies started using sentiment analysis to analyze the tone and context of online conversations as they understood the purpose of social listening is to gain insights into customers point on how they are talking, what they are saying, and how they feel about their brand. This can help businesses and organizations to better understand their audience, identify emerging trends, and address customer needs and concerns by making data driven decisions. 

Today, social listening is an integral part of any effective social media marketing strategy, helping companies to build stronger relationships with their customers and stay ahead of the competition. With the rise of big data and machine learning, many advanced and sophisticated social listening tools have been innovated, One such tool is ChatGPT-The First revolutionary disruption in the age of AI.